Continental TdF

Client: Continental Benelux
Agency: Golazo Brands
Channels: OOH, YouTube, socials

Mission:

Highlighting the partnership of Continental and the Tour de France with a stop motion video. In order to do this, we chose to recreate different ‘worlds’ (typical, recognizable scenes) of the Tour: Tour caravan, mountains, roundabout, French village, finish straight.

Challenge:

Integrate a Continental tyre in the different worlds, the Ultra Contact NXT.

Our solution:

We concentrated on action (speed), setting (locations) and vibe (model, weather, music, etc.). We intentionally eliminated all the pre/post bike riding stuff and opted for an energetic commute from the busy city center of Leuven, via a bicycle highway, to the beautiful and more quiet countryside.

CREW

Agency: Golazo Brands
Client: Continental Benelux
Director: Bruno Keustermans
Photography/animation : Wim Knapen
Maquette: Skrymir
Sound design: Thomas Houthaeve (Klankwerk)
Edit: Bruno Keustermnas

“I saw the brilliant work you have done for Continental Benelux and we wanted to use it for our own ticket competition for TDF.”

Peter Robb, Marketing Director UK

On top of the main video we’ve created different versions to use on different platforms and a version for the EMEA and UK market.

• Three different lengths: 28 sec, 15 sec, 6 sec

  • Two language versions per length (NL-FR)

• These six different videos were created in 1:1 and 16:9

• A cashback version in the same theme, which was not a stop motion video (see below)

  • Created in 1:1 and 16:9, two languages

• A version of the 28 sec main video for the EMEA market and the UK market

• A vertical version for the OOH channels (see below)