AA Drink YouTube ads
Client: AA Drink
Agency: Golazo Brands Belgium & The Netherlands
Channels: YouTube advertising & socials
Mission:
Our mission was to translate the agency’s ‘Gewoon lekker sporten’ idea into two YouTube 15 sec ads, a cycling ad for the period of May-August and a padel commercial for August-October.
Source: Golazo Brands
Challenge:
The client didn’t want the stories to feel like a battle or a race between different people. The pressure to perform had to be an inner feeling. Moreover we only had 15 seconds to show two different versions of the main character: the one who just wants to perform and the one who’s priority is to enjoy the moment.
Our solution:
The commercials can each be divided into two parts. The first part focuses entirely on performance. The editing style is fast-paced, conveying the main character's lack of enjoyment in the sport. To amplify this feeling, we incorporated an "inner performance voice"—that voice in your head urging you to push harder, give it your all, reach for the next ball, pedal to the limit, and so on.
In the second part of the commercial, the main character is grounded, realizing that the true essence lies in having fun and savoring the moment.
CREW
Director: Bruno Keustermans
Producer: Tom Bungeneers
Production: Fenomeno
DP: Frank Dewaele
AC: Thomas Storms
Styling: Lisa Sergeant
MUA: Sarah De Graef
Grip cycling: I move your cam
Sound padel: Pieter Vansteenkiste
Gaffer padel: Mattijs Nackaerts
Editing: Bruno Keustermans, Les mecs
Sound design: Thomas Houthave
Talents: Febe Pandelaers, Jan Hulshagen Devin Hillenius, Daan A, Gilles V
Casting: Arno Steenackers
Location padel: GARRINCHA