Bolero : ride your own path
Client: Bolero (by KBC)
Agency: Sportizon
Channels: Website, YouTube, socials
Mission:
Gravel and investing have more in common than meets the eye. For instance, the sense of adventure, ambition, curiosity and (financial) freedom. With this in mind, Sportizon devised a content campaign for Bolero.be that highlighted their main partnership with the UCI World Gravel Championship in Leuven.
Fenomeno was in charge of the production of this series of six videos (season 1 + 2), capturing the similarities between gravel cycling and investing, with Jan Bakelants in the leading role.
Client’s objectives:
To create top of mind awareness within the gravel audience
To address a younger target audience (brand recognition & recall)
Put “Bolero Koerst” in the spotlight (fantasy trading league)
SEASON 2: Ride your own path (2 episodes)
SEASON 1: Gravel & beleggen (4 episodes)
CREW
Director/DP: Bruno Keustermans
Drone: Jan Crommelinck
Moto driver: Erik Trappeniers
Talent: Jan Bakelants
Edit & color: Bruno Keustermans