Ellio content shoots & Neo launch

Client: Ellio speed pedelecs (IntuEdrive)
Channels: Website, YouTube, socials

Mission:

• Show the versatility of the Ellio speed pedelecs in an urban environment.

• Show different kinds of people, in different situations, on their Ellio.

• Doesn't matter who you are, where you're from: always effortless 45.

• Make a short and simple launch video for the Ellio Neo.

Challenge:

Capture a collection of photo and video content in the bustling cities of Brussels and Antwerp. The videos needed to be budget-friendly, with photos as the top priority. This meant traveling quickly and efficiently with a small crew.

Our Solution:

For the spring shoot in Brussels, we developed a concept called “Ellio Riders Experience More”, highlighting the small yet significant benefits of commuting with an e-bike compared to other forms of transportation. We successfully filmed five different social media commercials at five distinct locations.

For the Ellio Neo commercial (shot in September), we focused on capturing dynamic shots with the right vibe, ensuring simplicity. We used mostly handheld footage, combined with tracking shots featuring our DP on rollerblades, and a sequence shot from the car roof window.

CREW

Director/Producer: Bruno Keustermans
DP: Frank Dewaele / Bram Van Roy
Stills: Wilhelm Westergren
Talents: Fran Verbruggen, Mohamed E., Mauro C.
Editing & color grading: Bruno Keustermans

Tars Geerts (marketing manager) feedback:

• Ellio visual branding : On point

• Ellio brand values :

• FUNctional : On point

• Dare to be different : On point

• Approachable/friendly : On point

• Muziek : On point

• Storyline : On point